Review of Medium-Term Vision 2024
In addition to growth mainly due to the establishment of a structure in the North American market, the depreciation of the yen also contributed to significant growth in net sales and ordinary income.
As a result of expanding sales of motor-driven compressors in Japan, we achieved our target market share.
On the other hand, in the final fiscal year, we fell short of the targets of the previous medium-term business plan due to inventory adjustments by rental companies in North America and rising raw material prices.
Consolidated Net Sales (million yen)
Consolidated Ordinary Income Profit (million yen)
| Evaluation of Strategies and Initiatives |
- Establish and strengthen cooperative relationships with distributors in the North American market, contributing greatly to growth → ✓
- Expand sales of motor-driven compressors in Japan, expanding market share to the target of 15% → ✓
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| Business Environment |
- Our main engine-driven compressors maintain the top market share in Japan, but will be gradually affected by the shrinking market.
- Rising raw material prices
- A weaker yen provided a significant tailwind to performance.
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Overview
There has been some success in solidifying the business foundation in growth areas. The overall strategic direction remains sound, but further reforms are necessary given concerns about the long-term contraction of markets for major products.
Medium-Term Vision 2027
To maintain long-term growth, it is necessary not only to expand revenue but also to further strengthen profitability.
We position the Overseas Construction Machinery Channel— particularly in North America—and the Domestic Industrial Machinery Channel as future core growth areas. We will carry out reforms, including organizational restructuring, to build a foundation for growth from FYE March 2028 onward.
The Domestic Construction Machinery Channel will serve as a source of capital to support investment in growth areas while leveraging its strong market position.
Growth Strategy
North American Market
Strengthen cooperation with distributors and expand business with major rental companies in the North American market.
Other Overseas Markets
North America will remain the primary growth driver. However, with a focus on future growth, we will increase our presence in Oceania and Asia.
Oceania Market
Expanding sales of engine-driven compressors through the rollout of a second brand
The second brand will accelerate sales of engine-driven compressors to rapidly growing construction equipment rental companies.
Developing new markets using E-BOSS Hybrid
Leveraging E-BOSS Hybrid (engine generator with battery storage) a key differentiator in North America, to expand into the Oceania market
Asian Markets
| Engine-Driven Compressors |
Market growth rate: approximately 6% |
Our market share: approximately 25–30% |
| Engine Generators |
Market growth rate: approximately 5% |
Our market share: less than 3% |
Price competition is intense in engine generators, and low-priced Chinese products dominate the market.
We recognize that approximately 30% of the market seeks high-quality products. By deepening customer engagement, we aim to increase our market share and expand sales in the Philippines—where demand is rising—to strengthen our presence in the market.
Industrial Machinery in Japan
Strengthen expansion into the industrial machinery market in Japan, focusing on motor-driven compressors, where we can build direct relationships with end users. Enhance business profitability by strengthening customer management and expanding sales of medium-sized and larger machines, which have high maintenance demand.
For the Domestic Industrial Machinery Channel, where products are installed in factories, inspections are carried out at the time of delivery, making it easier to understand the operating environment and usage conditions.
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Starting with motor-driven compressors, we will enter the Industrial Machinery Channel and capture parts and maintenance revenue, as well as demand beyond compressors, leading to revenue growth and improved profit margins.
Measures to Be Implemented
More field-focused sales through increased staffing
Expand product sales via the Industrial Machinery Channel
Strengthen the maintenance business
Enhance maintenance profitability through rigorous customer management
Other Measures
The Domestic Construction Machinery Channel will be used as a source of capital to support the growth strategy.
In addition, the development of new products for future growth will continue.
Domestic Construction Machinery Channel
- Although the market for engine-driven compressors is shrinking, there are few manufacturers remaining and competition is limited.
- While rising raw material costs remain a concern, we will pass these on appropriately and use the resulting earnings as funding for investments aimed at future growth.
- For aerial work platforms, we will develop new products and expand into other industries to increase sales.
New Product Developments
- Continue research and development aimed at long-term profit growth, including the development of new products to capture environmentally driven demand and products that leverage the Company’s technologies.
Consolidated Plan
- The current medium-term plan is positioned as a period to build a foundation for growth in the Domestic Industrial Machinery Channel and the Overseas Construction Machinery Channel, while incorporating the expected maturation and contraction of the Domestic Construction Machinery Channel.
- We aim to increase both revenue and operating profit as we restructure our business portfolio.
Consolidated Net Sales (million yen)
Consolidated Operating Profit (million yen)
Sales by Segment
Overseas Sales by Region
Plans for Each Segment
Although the Domestic Construction Machinery Channel is expected to mature and contract, we aim to drive growth in the Domestic Industrial Machinery Channel and the Overseas Construction Machinery Channel. Accordingly, we have established targets for each segment to support the restructuring of our business portfolio.
Domestic Construction Machinery Channel Sales (million yen)
Domestic Industrial Machinery Channel Sales (million yen)
Overseas Construction Domestic Construction Machinery Channel Sales (million yen)